Get to know Bianchini's new project: The CryptoCuban Social Club

At Ding we love to give voice to projects around the world that give people a sense of belonging. The CryptoCuban Social Club is a new project by Cuban artist Gabriel Bianchini, aiming to promote Cuban culture and music through digital NFTs.

Renowned Cuban photographer Gabriel Bianchini has showcased more than thirty exhibitions globally throughout his career, but none quite like this. His latest project will be the first time in cryptographic art that the work has involved real people.

Cuban photographer and artist born in Havana, 1984. His works have been shown in numerous exhibitions in several countries, and have been selected for prestigious musicians' albums.

What is cryptographic art or NFT?  

Cryptographic art is an art trend in which artists sell their works through NFTs (non-fungible tokens) within the cryptocurrency market. 

When buying a cryptographic artwork, the person who acquires it receives the original traceability of the work, as do art galleries, stores, and museums, but without mediators and through Ethereum blockchain.

The CryptoCuban Social Club project 

Bianchini is an ambassador of the NFT community in Cuba, and has created the CryptoCuban Social Club, a project where he has curated digital portrait photographs of 1,492 Cuban people.

The number 1492 refers to the year in which Columbus first set foot in Cuba and required over 780 hours of shooting hours to complete.

At the launch (expected to be in December) a large event will be organised in Havana, with the chance to meet and interact with the 1492 people in the project, live music, raffles for trips to Cuba and visits to Cuban art factories. 

His project 'The Isolated Island' is part of the permanent collection of the 'Museo delle Culture' in Lugano.

What makes this project different? 

The idea of the project is to bring Cuban culture and art closer to the world, opening the way for other artists to use this platform to express their art. 

Those photographed are being referred to in the project as 'cryptocubans', as each person involved will receive a crypto wallet for their contributions. They will receive training on how to use their crypto wallet and will receive a share of 20% of the projects sales in cryptocurrency, when the auction is launched in December. 

How Ding is getting involved

We are very proud to be able to give visibility to Bianchini's work.

The photographer has shared with us some of his photographs to be used across our website and marketing channels. The next time you send a Cubacel recharge to Cuba you may receive an email which includes some of his work.