We understand that being separated from your loved ones in Ghana can be difficult and we want you to feel closer to them with the gift of recharge. At Ding, we work hard to make it easy for you to send recharge to any prepaid wireless phones in Ghana. We supply airtime to MTN, Airtel, Tigo and Vodafone pay-as-you go customers across Ghana helping families and loved ones to keep in contact with one another wherever they are. Sending a top-up is easy and with airtime delivered to Ghanaian phones almost instantly, it's never been easier to stay connected. So go ahead, top-up to a loved phone and brighten up their day.
Mobile is the way forward for our users and our Ghana is no exception. Our Ghanaian customers are leading the way, with 82% of them owning a smartphone. If you're an MTN, Airtel or Vodafone customer in Ghana you can also convert your airtime into Mobile Money to use it to pay for goods and services in Ghana. Mobile Money can pay for anything from utility bills and school fees to purchases online and in stores and for many Ghanaians it is now their primary way of managing their personal finances.
The service was first launched in Ghana in 2009 but in the past few years it's really gathered steam. The Bank of Ghana estimates that the average transaction amount for mobile money customers is around $35USD or GH¢150 and that the volume of transactions grew by an incredible 737% between 2012 and 2016.
From a survey we've conducted with our Ghanaian customers living overseas, 54% of them said they couldn't live without their phone. So how are they using them? We wanted to find out more about the Ghanaian diaspora community and how they use Ding to connect to their friends and family back in Ghana. Here's what they told us.
39% call their loved ones to stay in touch.
12% use What's App to stay connected.
36% stay in touch over SMS.
Facebook is the social network of choice for 83% of our users.
56% describe What's App as their primary social media app.
39% spend more than 5 hours per day on their phone.
57% say that their smartphone is their primary way of accessing the internet.