Ding and J.P. Morgan Payments partner with Visa to launch Real Time Visa Account Updater (VAU) in Europe

Real Time Visa Account Updater (VAU) has come to Europe, simplifying card on file processes for merchants and enhancing the customer experience.  

J.P. Morgan has launched Real Time Visa Account Updater (VAU) for European merchants, eliminating the hassle of keeping customer payment information up to date. Previously only available in North America, Real Time VAU allows businesses to update customers’ stored card details - in real time- for a frictionless customer journey.   

Ding, the world’s leading mobile top-up service, is first to launch on the platform,capitalizing on the seamless integration, improved authorization rates and enhanced customer experience.  

Micheál Egan, Head of Payments, Ding, was an early adopter of the product. “We have seen first-hand how Real Time VAU addresses our customers’ needs in the moment. It’s hugely important for us to ensure consistently high standards and a frictionless experience, especially given the recurring nature of our business. Automated top-ups are a growth area, and these ‘behind the scenes’ solutions will allow us to push the boundaries of what is possible”.

Card information updates can result from account closures, cards reported lost or stolen, expiration date changes, product upgrades, amongst others. Outdated credential-on-file information can lead to declined transaction and cardholder inconvenience — and ultimately introduce the risks of service cancellation and customer dissatisfaction.  

When an update is required, this new feature replaces the payment request with the updated card details as the payment is being processed and appears as a single transaction. 

Merchant benefits 

• Increases authorization approvals  

• Reduces the opportunity for service cancellation  

• Simplifies and secures credential-on-file transactions  

• Strengthens customer relationships and retention; helps increase sales  

• Reduces the costs associated with contacting cardholders to obtain updated information  

• Cuts customer service expenses by preventing interruption of payment relationship 

Cardholder benefits  

• Offers a seamless account-update process, eliminating the need for direct action on the part of the cardholder  

• Facilitates uninterrupted service for participating merchants

Ding is confident of further success with the product. “Real Time VAU is an extension of the trusted relationship we have had with J.P. Morgan over the last 16 years, allowing us to grow globally and respond to the needs of our customers and business. Coupled with the security of the J.P. Morgan platform, innovations like these, match our own ambitions and allow us to bring a best-in-class service to our customers.”